Brisbane’s biggest family attraction is staying put for another two years, with Bluey’s World confirming it will remain exclusively in the Queensland capital until 3 February 2028.
The extension follows strong demand since the immersive experience opened at Northshore Hamilton in November 2024, attracting more than half a million visitors from across Australia and overseas.
Operators say the attraction has also become a major contributor to Queensland’s visitor economy, generating more than 501,000 direct visitor nights and an estimated $156.9 million in direct and incremental spending across the state.
The announcement ensures Brisbane will continue to be the only place in the world where fans can step inside Bluey’s universe through the permanent attraction.
Inspired by a Brisbane Success Story
Bluey’s World brings the much-loved animated television series to life through a guided experience featuring full-scale sets, interactive games and hands-on activities inspired by the show.
Visitors are invited to explore familiar locations while taking part in imaginative play designed for children and adults alike.
The attraction celebrates one of Queensland’s greatest creative success stories. Bluey was created in Brisbane by Ludo Studio and has grown into a global phenomenon, with audiences spanning more than 140 countries.
Economic Impact Continues
Producer Andrew Kay said Bluey’s World had exceeded expectations since opening.
He said the attraction had welcomed more than half a million visitors while generating 501,107 direct visitor nights and contributing $156.9 million in direct and incremental expenditure across Queensland, according to IER Research.
Those figures cover the period from the attraction’s opening in November 2024 through to 17 March 2026.
Backing Brisbane Tourism
BBC Studios ANZ Director of Brands & Licensing Sharon Wilson said extending the experience until 2028 would allow many more families to experience the world of Bluey in the city where the character was born.
Queensland Environment and Tourism Minister Andrew Powell said Bluey’s World showed how home-grown Queensland stories could become internationally recognised tourism experiences that encourage longer stays and repeat visitation.
Brisbane Lord Mayor Adrian Schrinner said the attraction had become one of the city’s signature visitor experiences, helping introduce thousands of interstate and international travellers to Brisbane each year.
Visitor Information
Bluey’s World is located at 281 Macarthur Drive, Northshore Hamilton.
Tickets are available from $44.90 plus booking fees, with bookings now open for dates through to 3 February 2028.
Published 3-July-2026
