Luxury Shoptop Apartments Set to Transform Ascot Landscape

South East Queensland developer Silverstone has set its sights on an ambitious residential project poised to redefine Ascot, one of Brisbane’s most affluent suburbs.



The proposed five-storey edifice, artfully crafted by PDT Architects, is poised to introduce 30 opulent two and three-bedroom apartments to the charming enclave on a 1,250 sqm expanse at 77 Racecourse Road. 

Ascot Racecourse Road
Photo Credit: DA A006428025

Astonishingly, this parcel of prime real estate was once home to Woolworths, which has now made way for a grander vision.

A Grand Vision Takes Root

Silverstone’s journey to this transformative endeavour commenced in December 2021, with the acquisition of the site for a substantial $9.75 million. In 2022, preliminary designs indicated the site’s future as a commercial establishment. 

However, Silverstone’s Managing Director, Troy Daffy, has since unveiled a refined vision – an Ascot-centric village, harmoniously blending retail and dining spaces with upscale apartments tailored to the discerning owner-occupier market. The development application (DA A006428025) was filed in December 2023. 

DA A006428025
Photo Credit: DA A006428025

“As an Ascot resident, I see a fantastic opportunity to create a special precinct that will invigorate Ascot and Racecourse Road,” stated Daffy. “We believe this project has the ability to satisfy the demand for exclusive, owner-occupier living spaces, as well as a luxury retail experience outside the city.”

Thoughtful Integration and Aesthetic Appeal

Central to the project’s vision is an unwavering commitment to seamlessly integrate with the existing Racecourse Road streetscape. Planning documents affirm that the design prioritises a sympathetic coexistence with the surroundings.

Ascot Racecourse Road
Photo Credit: DA A006428025

Three residential levels will gracefully ascend above a ground-floor dining precinct, culminating in a rooftop adorned with an infinity-edge pool and outdoor oasis, exclusive to residents.

The architectural statement intends to leverage the building’s prominent corner position at Kent Street, breathing new life into the area’s shopping and dining offerings. Notably, the structure will boast deep planting and vertical atriums, crafting an articulated façade adorned with concrete, trellis, and timber soffits.

Photo Credit: DA A006428025

Silverstone’s commitment to environmental responsibility is evident in this development, emphasising sustainability. The project will incorporate low-waste services, a solar energy system, low-emission construction materials, and a dedication to harnessing natural light and ventilation throughout its expanse.

A Glimpse into the Future

The timeline for this transformative project indicates construction commencement by mid-2024, contingent on development approval of the code-assessable project. Silverstone’s remarkable track record includes the construction of over 500 residential apartments in inner-city Brisbane, notably the Alto apartments at Toowong. 



The developer has an impressive portfolio, having delivered more than $900 million worth of developments spanning healthcare, commercial, residential, and retail domains.

Published 2-Jan-2024