Frigg Cafe Owners, With Store in Ascot, Announce Voluntary Liquidation

Frigg Cafe Ascot
Photo Credit: Frigg Cafe/Google Maps

The twin sisters behind Frigg Cafe, a well-known eatery and catering business in Gold Coast and Brisbane, including one outlet in Ascot, have gone into voluntary liquidation “with a heavy heart.”



Maria Elita and Toula Scott of the Frigg Group opened their first cafe in Labrador on the Gold Coast in 2017. Over the years, they expanded their presence with cafes at Nerang, Ascot and Manly, and then relocated from Labrador to Southport in 2022. 


 
 


Frigg Group was not just known for its exceptional food and beverages; it also had a special menu catering to customers who had undergone weight loss surgery. Moreover, the business actively collected donations for victims of the devastating 2020 bushfires, demonstrating its commitment to the community.

The pair successfully weathered the challenges posed by the Covid-19 pandemic, but they were unable to overcome the overwhelming financial burden of skyrocketing operational costs. These mounting costs not only stretched their business thin but also adversely affected customer spending.

But on 21 January 2024, Terry van der Velde of SV Partners was appointed to oversee three Frigg companies, marking the beginning of the liquidation process. Frigg Group, once a regular feature on the list of top cafes and brunch spots on the Gold Coast, faced an uncertain future.

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In a heartfelt statement posted a few days later, the sisters expressed their gratitude towards their team, suppliers, and loyal customers who had supported the Frigg Brand throughout its seven-year journey. They acknowledged the adversities they faced but emphasised their love for what they had created and the Frigg family they built.


“It is beyond devastating especially since we gave it our all & then some, it is a sign of the times. We feel very sad for our staff as well, it’s been very tough for everyone,” Ms Elita wrote and official shared their statement on her social media. 



Despite the closure, the twin sisters expressed their hope that the Frigg brand would find a new owner, ensuring its legacy lives on. 

Published 24-Jan-2024